The color palette draws inspiration from the arctic nature. Although most people associate crisp blues and white snow with the arctic landscape, one often tend to forget the beautiful summer and autumn colors of the tundra. Svalr serves as a holistic all-year brand, and therefore includes the colors of all seasons.

The main inspiration for the packaging is “Hiorthfjellet” - a mountain that can be seen as the very symbol of Longyearbyen, the town in which Svalr is based.

With a focus on recyclable packaging, we chose glass & aluminum as main materials. The text is flowing in organic shapes as a testament to the topography of Hiorthfjellet. This creates an interesting look while still keeping the design simple and minimalistic.

The boxes were made for exploration. They can be fully unfolded for more information hidden on the inside  — contributing to a map-like feel.

Svalr embodies the ujålete spirit—genuine, uncomplicated, and effortless. Inspired by archival film photography from Svalbard, the brand reflects timeless resilience and simplicity, offering skincare that cares for you, so you don’t have to. Designed to be unisex, it’s also skincare you can share with your partner.

Svalr’s social posts combine an archival look with genuine, straightforward content, offering useful information and tips while staying true to the brand’s effortless and unpretentious identity.

The website is intuitive and user-friendly, seamlessly reflecting the brand’s effortless and authentic spirit.

visit svalr at www.svalr.no