Super Mundial —  your local halal butcher and international grocery store with a fresh, modern look.

Our rebrand brings together sleek design and playful illustrations, with a focus on making every cut of meat look as delicious as it deserves to be. Clean lines and thoughtful details reflect Super Mundial’s 365-days-a-year dedication to quality and service.

The new color palette incorporates heritage green, mustard, and a deep red color, thoughtfully reused from the store’s previous branding, to honor its history while introducing a more refined look. The typography pairs Helvetica for body text — ensuring legibility and clarity — with Tay Flapjack for headings and the logo, adding warmth and a sense of craftsmanship with its hand-crafted style.

Packaging

Price labels and packaging were designed with a focus on clarity and sophistication, ensuring that every product in-store is consistently presented with the same high-quality, cohesive branding that extends throughout the entire shopping experience.

Social Presence

With sleek visuals, engaging typography, and playful illustrations, each post highlights promotions and updates in a stylish, inviting way.

Merch

Super Mundial’s merch features a branded baseball cap and tote bag.
Made in the store’s signature colors, it’s a practical and stylish way for customers to show their support.

Facade

By using a sophisticated mix of heritage green and deep red, the new look strikes a balance between tradition and modernity.The clean, updated design elevates the store’s presence, creating a space that feels both exclusive and approachable.