- Art Direction
- Brand identity
- Socials
- packaging
- illustration
Super Mundial — your local halal butcher and international grocery store with a fresh, modern look.
Our rebrand brings together sleek design and playful illustrations, with a focus on making every cut of meat look as delicious as it deserves to be. Clean lines and thoughtful details reflect Super Mundial’s 365-days-a-year dedication to quality and service.
The new color palette incorporates heritage green, mustard, and a deep red color, thoughtfully reused from the store’s previous branding, to honor its history while introducing a more refined look. The typography pairs Helvetica for body text — ensuring legibility and clarity — with Tay Flapjack for headings and the logo, adding warmth and a sense of craftsmanship with its hand-crafted style.