Inspired by play, we made something loud but simple. We picked Geist for its clean looks - a typeface that feels fresh without trying too hard. By giving it room to breathe and pairing it with punchy colors, we turned basic elements into something that catches your eye and makes you smile.

Mixing muscle with wit — a barbell hovers over a can that could be beer, but isn't. The simple yellow block and clean type keep things crisp, while "Raise the bar" winks at lifting, drinking, and doing both better.

Raw cardboard gets a glow-up — the can's shape runs down the sides in flavor colors, while clean type does the heavy lifting. Just dots for flavor, nothing extra.