Inspired by the intersection of function and play, we created an identity that balances purpose with personality. Using New Spirit and Geist — a characterful serif paired with a refined sans — their contrasting natures create a foundation that feels both grounded and unexpected, reflecting our innovative take on a timeless staple. This typographic system mirrors our brand's core duality: thoughtfully crafted nutrition that doesn't sacrifice on fun.

Merging modern minimalism with quirky character — the website design pairs clean layouts with playful oat mascots to create a shopping experience that feels both effortless and entertaining.

We turned the boring "fill to here" line into a journey from "thicc" to "cement" — because even measuring your oats can be fun

Turning everyday details into tiny moments of joy — from nutrition facts with personality to fruit-inspired lid stamps that make every flavor feel fresh off the tree.